Pet My Wiener

I'm here, watching the national championship NCAA hockey game (Go Blue!)

However, I'm distracted.  Why, you ask?  Local commercials keep coming on for the Wiener Nationals at a local racetrack.  I laugh every time.  The topper is the organization that sponsors it:

How can anyone take this seriously?  How is this even legal?

Needs to buy a wiener so I can ask this question every 30 seconds,
~RoB